MBC has done it again. They are airing public awareness ads on how to be a better person. I LOVED their public service announcements during Ramadan about how to be more compassionate, and now these new ones.
The first one I saw was of a woman who mistreated her maid, and then it showed the maid crying. I assume the voiceover (in Arabic) was something about how you should be a nicer person to those people serving you in your home.
The second one I saw last night could easily apply to 2 men I know. It was a guy who first mistreats his maid, then his worker asks for his salary saying he hasn’t been paid in 2 months and mean dude says that he can stand it for 4; and then goes to the office and an old guy asks him to take his daughter to the hospital during work hours and mean dude says that he can do it after working hours; and then mean dude goes to pray, asking God for mercy when he shoulda been merciful to all those people who needed him to be. [I KNOW this guy and I’m pretty sure God is going to hit him in a major way with the Invisible Stick (he’s already been hit HARD by the Ugly Stick!)]
Neehoo (Amirah!), it is about time that a network decided to take on these issues in a reflection of their own corporate social responsibility, and turn them into something positive. You go, MBC!!!! It is one thing for smart people to create these ads, it is another to get top management approval to execute them.
Isn't it a shame that this form of guidance must be brought to us via television? I thought that was what religion was for.
Update: Mark posted about the Al-Rahma Campaign HERE. Check it out - he has video (waaaay more technologically advanced than I am!)