I am loving all the articles about Bedoor Al-Mutairi and the pink taxis; the one today in the Arab Times in particular. The other articles have been discussing the concept and the launch, but this article touches on Ms. Al-Mutairi's difficulties in getting the project off the ground -which ya know, this being Kuwait and she being female, was bound to happen. She approached Kuwaiti investors and they turned her down (most likely because she's female. Had she been male, they probably would have run with it because its a great idea and it has been done in the UAE for years). I can just see them with their rice bellies, reeking of too much cologne, looking down their noses at her and taking numerous calls on their mobile phones from "more important" people like their mandoobs. RRRR! Typical! I have SO been in a similar seat.... (Somebody throw me a Prozac and/or a sledge hammer!)
Kuwait Small Projects Development Company (KSPDC) agreed. The KSPDC is part of the Kuwait Investment Authority. KSPDC doesn't have a website that I could find and the KIA's is no good (no information). I would love to know more about what they do and how they help small businesses like this. Good for them! They need to hire a marketing person (I'm here....).
Anyhow, the article stated that some of the investors she approached are now coming around since she's received publicity. I think it will be huge for Ms. Al-Mutairi and wish her the best. I love to see Kuwaiti women developing an idea into a business - and there is such a need in
If you have ever been alone in a taxi in
And hey, nothing like being abducted by a taxi driver and sold into white slavery, then "rescued" by police only to have your picture in the paper as a "prostitute", and then put into a deporation center for a year and sent packing to your home country where you no longer have means of supporting your family (but hey - I'm not Indian nor Asian, so that wouldn't happen to me). It IS happening to other women in Kuwait.
I like it that she has a plan of action incase "Eve teasers" (as they say in the newspaper, but WTF!?) harass the female-only taxis and their drivers. She has a very well thought out legal plan (mine would involve an AK and a bottle of gasoline... but that's just my fantasy world again).
Bedoor, you get a big Desert Girl, "YOU GO, GIRL!" (and I'll even put it in pink!). I hope you have a very prosperous future (which I am sure that male business men will be emulating starting sometime in the next few weeks).