This month, Hala February is a prime example. With all due respect to Mohammed Al-Asousi, “PR Manager” of the Hala February Festival 2008, Dude – where is the PR?
Perhaps some of us who are residents/expats in Kuwait would like to invite people to Hala February – IF we knew what the heck was going on! Perhaps we could add to the economy of the country where we live. Perhaps we, as residents of Kuwait, would like to know where/when a concert or an event will take place in our own backyard!
I live in Salmiya and scour the internet on a daily basis. I read the Arab Times, the Kuwait Times and The Daily Star (although all I’ve been receiving for the past month + has been the IHT and nothing local). I keep pretty well informed about local events. I live in the middle of Salmiya. And yet, have I heard much about Hala February? No. If I hadn’t noticed an influx of Saudi and Qatari license plates recently, I wouldn’t even have thought about Hala February (you know…. “Oh My God – why are there all these Saudis here?”)
I did a Google search of Hala February and on the 2nd page of listings, came across a post on Fonzation’s blog that has a link to the official Hala February website. (Hala dudes, have you not heard of adding your site to search engines or perhaps even Google optimization?). OMG! Plus (and this is very funny), the website provides information from the 2007 Hala February. Chellooooo….
Where is the marketing? Am I missing something? Is the advertising/marketing of this event so much better in Arabic? Where is the schedule of events?
Disgraceful. I find it offensive when people outside of Kuwait laugh at "my" country. At the same time, I am laughing right along with them because I know it is true. Go ahead, do a search for Hala February and see what you come up with: Little, not a lot, and a whole lot about nothing. Tourism people: Hire an experienced, global PR firm! It doesn't even matter what the content of the events are: Marketing/propaganda is everything. Hire the right guys and sell ice to Eskimos; Sand to Arabs....
The Future of tourism in Kuwait:
November 9, 2006: Government looks to step up sector. The tourism industry is key in terms of diversifying Kuwait’s economy and new projects aim to develop long-term plans
Spicing Things Up (Article): The government launched a 20-year tourism plan in 2005. The plan was developed in conjunction with the United Nations World Tourism Organisation and the United Nations Development Programme. The primary objective is to help Kuwait diversify its national income. The country's first priority is to improve domestic tourism, by providing weekend breaks in resorts that can offer the same quality as their equivalents in Saudi Arabia, before turning its attention to positioning itself as a GCC tourist destination, targeting markets such as Bahrain, Oman, Qatar, Saudi Arabia and the UAE.
Business slows By Sarah Campbell Hotelier on Wednesday, January 04, 2006: …Meanwhile, plans to roll out a 20 year sustainable tourism plan remain on the shelf, leading current hotel